Hi, I'm Jo!

Food photographer, stylist, recipe developer, content creator and (surprise surprise) massive foodie.

I work across all areas of food photography for an incredible range of leading brands and food creators - producing social media lifestyle photography, advertising, editorial, blog, product and packaging imagery. My creative direction is shaped by a thoughtful, clean visual style.

To put it simply, food is what makes me jump out of bed in the morning and keeps me up at night (in the best way)! I'm always planning, shooting or developing new recipes. If I'm not whizzing around the kitchen cooking up a storm or picking broccoli shavings out of the sink (my broccoli bread recipe is a game-changer by the way), chances are I'm bringing a client's vision to life. With a hands-on process, I enjoy collaborating at every stage - from concept to composition.

At the core of my work is a passion for celebrating food, and I am so lucky to have the opportunity to do that every day. I'm drawn to creating imagery and recipes that are inviting and inspiring… and certainly taste as good it looks. For many, cooking can be daunting, so I'm always jumping at the opportunity to craft recipes that feel both elevated and approachable.

Whether it's blog content, brand storytelling, product-led styling or a bold campaign, I'm always open to new projects - so please get in touch!

 My studio is based in London, UK, and I'm available for remote local and international work.